Iggy Pop In New Amnesty International Campaign

MADRID, SPAIN - MAY 13: American singer Iggy Pop attends 'El Hormiguero' Tv show at Vertice Studio on May 13, 2013 in Madrid, Spain.
Iggy Pop
is the new face of torture — or, rather, against torture.

The Stooges frontman is part of a new campaign for Amnesty International’s Brazil branch, posing for a poster that shows a battered Pop saying “The future of rock ‘n’ roll, it’s Justin Bieber” above a message that reads “Torture a man and he will tell you anything.”

In a statement, Amnesty International Belgium chief Philippe Hensmans said that, “For us it was a quirky but not sloppy way to attract public attention to this tragic reality, which often happens in the greatest secrecy.” Also taking part in the campaign are the Dalai Lama and fashion designer Karl Lagerfield.

Pop has said he plans to work on new music but is not sure about the future of the Stooges after the death of drummer and co-founder Scott “Rock Action” Asheton in March.