Science says "completely."
In the age of Tinder, a lot of Dating Online feels like shopping online. "Do I like this look?" "Will it fit me or does it run small?" Except it's more "Is this person cute?" "Is their profile accurate to who they are as a person or are they spoofing?"
According to a study with Science Advance shares that men and women both go after people that are more desirable than they are, 25% to be exact.
What's also interesting, is they note other things like women with undergrad degrees were more desirable than women with graduate degrees, meaning that men are probably looking for women that aren't smarter then they are.
They do also note that Women are more likely to receive a reply shooting a message to a man, rather than a man shooting one to a woman. They do note, however, some advice for the men: If you're trying to reach out to someone out of your league, keep your messages brief, rather than write a novel to the woman that might be the "woman of your dreams," but I can counter that with a little bit more advice as someone who receives WAY too many messages on Facebook: saying things like "Hey" or "Hey Sexy" or "You're cute" will probably go unanswered more often than not.