Metallica Is Launching A Line… Of Watches?
It’s true, you can really market anything if you’re a band! Collaborating with Nixon, Metallica is releasing a series of watches that emulate their album artwork. Now this is perfect…

DELHI, INDIA – OCTOBER 28: Kirk Hammett (L), Lars Ulrich (CL), James Hetfield (CR) and Robert Trujillo (R) from Metallica at the F1 Rocks India Metallica concert press conference on October 28, 2011 in Delhi, India. (Photo by Andrew Caballero-Reynolds/Getty Images for F1 Rocks in India with Vladivar)
(Photo by Andrew Caballero-Reynolds/Getty Images for F1 Rocks in India with Vladivar)It's true, you can really market anything if you're a band!
Collaborating with Nixon, Metallica is releasing a series of watches that emulate their album artwork. Now this is perfect for any die-hard Metallica fan - if you can afford it!
According to Loudwire, "There are eight standard watches and one limited edition, with prices ranging from $125 to $750. Kill 'Em All, Ride the Lightning, Master of Puppets, ...And Justice for All, The Black Album and Hardwired...To Self-Destruct are the LPs in the band's catalog which are directly represented. There's also a Pushead "Damage Inc." design and a "Seek and Destroy" watch featuring a Flying V guitar."
The $750 item is a watch designed for Sanitarium, which features prison bars and unique textures, which honestly makes it the coolest one. Out of all the designs, I feel like they did not need to do a black album one. It is the most classic, but that's just it. It's BLACK. That's it!
Who am I to judge, I just work here.
You can pre-order your favorite in the Metallica Store.