It’s true, you can really market anything if you’re a band!
Collaborating with Nixon, Metallica is releasing a series of watches that emulate their album artwork. Now this is perfect for any die-hard Metallica fan – if you can afford it!
According to Loudwire, “There are eight standard watches and one limited edition, with prices ranging from $125 to $750. Kill ‘Em All, Ride the Lightning, Master of Puppets, …And Justice for All, The Black Album and Hardwired…To Self-Destruct are the LPs in the band’s catalog which are directly represented. There’s also a Pushead “Damage Inc.” design and a “Seek and Destroy” watch featuring a Flying V guitar.”
The $750 item is a watch designed for Sanitarium, which features prison bars and unique textures, which honestly makes it the coolest one. Out of all the designs, I feel like they did not need to do a black album one. It is the most classic, but that’s just it. It’s BLACK. That’s it!
Who am I to judge, I just work here.
You can pre-order your favorite in the Metallica Store.