The Viral Vault

WUHAN, CHINA - MAY 03:(CHINA OUT)Illustrations drawn by employees on coffee cups at Starbucks on during the Five-day May Day holiday on May 03, 2020 in Wuhan, China.The government started lifting outbound travel restrictions on April 8 from Wednesday after almost 11 weeks of lockdown to stem the spread of COVID-19. (Photo by Getty Images)

Starbucks has announced that it is about to re-open 85 percent of its locations by the end of the week. Ninety percent of the stores are expected to be open by early June.

In a letter to customers, Starbucks CEO Kevin Johnson said, “As so many in our family of partners come back this week, responsibly re-opening stores across the United States, we are poised to adapt very rapidly, in meaningful ways that enhance the Starbucks Experience for our partners, customers, and the communities we serve. We are accelerating many forward-looking initiatives to address the realities of the current situation. We do this to provide a safe, familiar and convenient experience for our customers.”

Some of the protocols the brand will put in place include: having a heightened emphasis on cleaning and sanitizing, focusing on mobile ordering for contactless pick-up, delivery, curbside pickup, and grab-and-go through the cafés and also shifting toward more cashless experiences and having the mobile app be the dominant form of payment.

Read the full letter here.

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