Pepsi And Peeps Join Forces This Easter For A New Cola

It's that time of year again: it's Peeps season! Over the years, Peeps have come in all sort of flavors and now in 2021, you can even drink them.

Pepsi announced today (3/25) that they are teaming with Peeps for PEPSI x PEEPS, a new beverage that combines the taste of Pepsi cola with the sweet Peeps Marshmallow flavor. The Peeps inspired design can be found on 7.5-ounce Pepsi mini-cans in bright yellow, pink and blue.

Todd Kaplan, VP Marketing of Pepsi said via press release, "After what has been a very difficult year, many consumers are looking for new things to smile about. So, to celebrate the start of springtime, Pepsi collaborated with PEEPS to develop a limited batch of its first-ever marshmallow cola. This PEPSI x PEEPS collaboration will be available in three bright colors through a distinctive mini-can design and will most certainly have fans buzzing all season long. We know our consumers love our limited product drops, and we believe that PEPSI x PEEPS will deliver an iconic and delicious pairing that has the potential to become a fan favorite."

The two companies are holding a contest that is calling on fans to show the world how they're enjoying their favorite springtime activities – in a safe, socially distant manner – through the #HangingWithMyPEEPS sweepstakes. Fans can submit photos of themselves enjoying the spring with PEEPS Marshmallow Chicks and Bunnies by tagging @PEPSI, #HangingWithMyPEEPS and #PepsiSweepstakes on Twitter and Instagram for the chance to win a coveted limited-edition three-pack of PEPSI x PEEPS.