Beatles Author/Historian Bruce Spizer On The Beatles 1964 Impact
Bruce Spizer is one of the foremost authorities on the Beatles anywhere and has made a study of the impact the Beatles had in 1964.
A first-generation fan of the Fab Four, Bruce has written a number of books on the Beatles and their impact on music and pop culture.
He joined Jim Monaghan on “All Mixed Up” to talk about those three magical weeks in February 1964 which saw back-to-back-to-back appearances by the band on “The Ed Sullivan Show.”
Bruce has served as a consultant on several Beatles projects for Capitol Records, EMI, Universal Music Group and Apple Corps, Ltd., including The Capitol Albums Volumes 1 and 2, the 2009 remastered Beatles CD catalog, The U.S. Albums and the Deluxe Edition of Sgt. Pepper’s Lonely Hearts Club Band.
He wrote the essay contained in the 56-page booklet included with The Capitol Albums Volume 2. Bruce’s articles on the Beatles are featured regularly in magazines such as Beatlefan and Goldmine.
INTERVIEW EXCERPTS
Beatlemania New Orleans style
We had two AM powerhouses in New Orleans. WTX were the Boss Jocks and the WNOE Good Guys. And kids were getting fights over on the playground over what station they listened to. I listened to WTX and I wouldn’t have been caught dead listening to WNOE. That’s just the way it was for many of us, you know, and it would take a pretty horrible song to come on WTX for me to consider switching to WNOE.
The fun thing that we had in New Orleans, that 60th anniversary is coming up. It was when the Beatles played New Orleans on September 16th. And WNOE got the official sponsorship of the concert. And so, you know, they had their banners up and all that other fun stuff.
But WTX sent their very popular Boss Jocks out to the place and their disc jockeys were handing out leaflets telling them enjoy the concert and on the way home, be sure to tune in to WTX to win beetle prize packages. So I think WTX hijacked the concert from WNOE.
The Beatles 1964 impact
Well, let’s put it this way. When you take the first show, 73 million people tuned in. So the second week, we knew there would be a drastic drop off. And there was, it dropped to about 72 million. But the third show in New York had, you know, a more normal type viewership.
But the interesting thing about the second show was it was going to be in Miami Beach all long. And at the Deauville Hotel in Mitzi Gaynor was the headliner in Mitzi Gaynor remained the headliner, although the Beatles opened and closed the show.
But the audience in Miami Beach was more of a Mitzi Gaynor type crowd, shall we say, that basically a lot of the hotels in the area were owned by the same individual. And he had his hotels, gave out all these tickets to see the Beatles. And there were people who were staying primarily at his hotels.
So you had a much more adult audience. Nonetheless, I mean, they put on a good performance and people seem to enjoy it.
Beatlemania and Taylor Swift
She seems to have a more of a more multi-generational appeal right now, which I think really helps because, you know, you’ve got mothers taking their daughters to the concerts, but the mothers want to go to the concerts where I think with the Beatles, the parents dropping their kids off at the concerts was more than normal.
And when they did go, they really didn’t like it or couldn’t stand all the shouting.
So I don’t think Taylor Swift will have the same impact down the road. I think she’s done a phenomenal job now, obviously. But I don’t think, you know, like 60 years from now, people be talking about, you know, I remember the first time Taylor Swift did such and such.
And her career didn’t explode the way Beatlemania did in America. It took a little bit of a while for the Swifties and all the other things to really get rolling. So there are parallels, but there are a lot of things that are really different.
For more information on Bruce, his books, and events, go to beatle.net.
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